538 top50 — Identity
My role
Art Direction
Project outline
Brand Identity
Brand Design
Motion Identity
Typography
Client
538
A digital identity for an interactive music chart
The core idea was based around songs moving up and down the chart, as listeners vote online on a daily basis to influence the 538 TOP50
The TOP50 connects to it's audience mainly by Social media, therefore Identity was optimised for mobile devices and to be consistent across all media. From bumpers, leader and a daily update for instagram —to social templates, online banners, B2B print and mailings.
The logo was specifically designed to be versatile,
accomodating sponsors and various TOP50 sub-labels.
The logo was specifically designed to be versatile,
accomodating sponsors and various TOP50 sub-labels.
The logo was specifically designed to be versatile,
accomodating sponsors and various TOP50 sub-labels.
The logo was specifically designed to be versatile, accomodating sponsors and various TOP50 sub-labels.
The logo was specifically designed to be versatile,
accommodating sponsors and various TOP50 sub-labels.
Custom typeface
A custom typeface was designed for the TOP50 Icons and TOP50 Numbers to get a consistent look and feel across all output,
from social, online to TV.
A custom typeface was designed for the TOP50 Icons and TOP50 Numbers to create a consistent look and feel across all output,from social, online to TV.
A custom typeface was designed for the TOP50 Icons and TOP50 Numbers to create a consistent look and feel across all output,
from social, online to TV.
A custom typeface was designed for the TOP50 Icons and TOP50 Numbers to create a consistent look and feel across all output, from social, online to TV.
A custom typeface was designed for the TOP50 Icons and TOP50 Numbers to create a consistent look and feel across all output, from social, online to TV.
Credits
Client: Talpa Network / 538
Created @ Woodwork Amsterdam
Client: Talpa Network / 538
Created @ Woodwork Amsterdam
Client: Talpa Network / 538
Created @ Woodwork Amsterdam
Client: Talpa Network / 538
Created @ Woodwork Amsterdam
Client: Talpa Network / 538
Created @ Woodwork Amsterdam
Simon van de Rijdt
Creative Direction & Brand Design